Google frequently changes its search algorithms, and the latest modifications have the Internet buzzing about local search marketing information. A great deal of talk has surrounded making local businesses available to local customers worldwide via search engine optimization, Google Maps, and local directories.
If you are a local business owner in the UK, say, a construction firm, you may want to attract customers in your area by making use of local search marketing methods. In the past, putting your website online would do the trick; include a little bit of SEO, and wait for the search engines to promote your business.
Unfortunately, if you are a local business, local customers would have a hard time locating you online, as they would often be presented with search results featuring businesses from all over the world. Your URL would likely be lost in the sea of results, and you would end up promoting your business in the local newspapers, as well as in radio or TV ads.
With local search marketing information at your beck and call, you add potential customers from your area into the mix. For instance, if you own a store that sells digital cameras in Wales, for instance, local customers will only need to search for “digital cameras in Wales”, and they’ll be brought to apt search results with your name on the list.
How do you ensure you’re found straightaway? Make prodigious use of search engine marketing to get your site ready for top search engines like Google to crawl their way through your site and mark the kind of business you offer. By using key terms like “best digital cameras, Wales” on your website, you can help Google direct local customers to where you are.
It will be a good idea to mark your physical location on the globe using Google Maps, as well. By signing up to Google Map’s Google Places, the application will direct potential customers in your area to your brick-and-mortar establishment, particularly if you embed your Google Places direction in your website.
Third, get listed in local directories. This will help the search engines find you more quickly from the local search marketing information you have previously provided using SEO techniques and Google Places.